The 4 strategic principles were developed to provide a simple and accessible approach on “how to live, to work and succeed together”.   Although the meaning of the word “success” is often used and interpreted as what we gain, the final outcome at the end of a process or a challenge, in terms of Mental Health Standards, we don’t agree.  Succeeding can’t be solely in terms of attaining a goal, otherwise we would drain fast our sense of worth facing the unexpected challenges coming along. And this is what it is happening frequently,  When we fail, when we don’t reach where we want to go, we tend to put the responsibility on others or we feel the guilt of not having done enough or we rush turning the page on the experience, trying to forget or we say “never again”.

To coerce with “life as a continuous learning pathway”, it is how we live our experiences that will determine of what we will do with them. The strategic principles are precisely designed to do just that.  Yes, HOW is first about a “state of mind”.  In what kind of state of mind I am, we are, my team is, my organisation is… this is key to everything.   Like athletes, perseverance may be decisive when training, but they know, not everyone can will a title at the Olympics. How we live defeat, or not meeting our goals will be extremely significant in how we see ourselves and how we will use our experiences.

Unfortunately, as individuals, managers, leaders, teachers, we always underestimate the power of a state of mind but we say it is the first premise to success, but success as a venture, not an end.  Crucial to empower us in moving forward, it contributes to face the sense of responsibility we need to have, individually  and collectively.

The 4 strategic principles focus on what’s most crucial to any initiative, process or challenge we face in life: a way to never have regrets on what we do, what we have done and use the experiences in a very positive manner.



Inspiration is a vector of change and the state of mind in which it takes place determines whether it becomes a constraint or an opportunity. The state of mind forges the attitude, the moral positioning, and when it is constructive, it becomes a source of innovative influences toward sustainable and a real collective success. It must be the first instigator to change.